Just the right heat. The heat from the chili pepper fills the taste buds in the same manner as white or black pepper. Only more. And different. Besides the obvious that Crystal Flakes Chili is excellent on any type of meat or poultry it's even more exciting with fish and salads, potatoes and vegetable dishes. Try it on the pop-corn next time or why not as the main ingredient in your butter mixed with herbs. All Falk Salt is gluten free. WE DO NOT SHIP OUTSIDE OF THE UNITED STATES.